Thursday, March 12, 2009

Apple unveils latest iPod Shuffle - world’s tiniest music player



Apple has unveiled the next generation of iPod Shuffle which will feature a newly implemented technology for iPods called Voiceover which uses a speech engine to tell you the name of the singer or the title of the song in up to 14 different languages (English, Czech, Dutch, French, German, Greek, Italian, Japanese, Mandarin Chinese, Polish, Portuguese, Spanish, Swedish and Turkish). At half the size of the previous generation iPod Shuffle, latest successor is just 7.8mm thick and looks even more stylish with no control buttons at all.

The controls on the new Shuffle have been moved from the body of device to the earphone cord, this may be innovative but how long do you tend to stick around with Apple’s earbuds as opposed to using your own favourite headphones? Apple claims that this iPod Shuffle is now the world’s tiniest music player, smaller than the size of an AA battery.



The new iPod Shuffle will come in two colors, silver and black. Apple will continue to sell the second-generation version with the 1GB capacity for $49. But will phase out the 2GB version which is currently selling for $69. The new Shuffle is out now for $79, though you can still get the second generation 1GB version for the time being for $49.
Here’s the official press release…

CUPERTINO, Calif., March 11 /PRNewswire-FirstCall/ — Apple® today introduced the all-new iPod® shuffle, the world’s smallest music player at nearly half of the size of the previous model, and the first music player that talks to you. The revolutionary new VoiceOver feature enables iPod shuffle to speak your song titles, artists and playlist names. The third generation iPod shuffle is significantly smaller than a AA battery, holds up to 1,000 songs and is easier to use with all of the controls conveniently located on the earphone cord. With the press of a button, you can play, pause, adjust volume, switch playlists and hear the name of the song and artist. iPod shuffle features a gorgeous new aluminum design with a built-in stainless steel clip that makes it ultra-wearable.
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“Imagine your music player talking to you, telling you your song titles, artists and playlist names,” said Greg Joswiak, Apple’s vice president of iPod and iPhone™ Product Marketing. “The amazingly small new iPod shuffle takes a revolutionary approach to how you listen to your music by talking to you, also making it the first iPod shuffle with playlists.”

iPod shuffle is based on Apple’s incredibly popular shuffle feature, which randomly selects songs from your music library. And now, when you can’t remember the name of a song or an artist playing, with the press of a button iPod shuffle tells you the name of the song and artist. iPod shuffle can even tell you status information, such as battery life. With the ability to hold up to 1,000 songs and the VoiceOver feature, you can now easily switch between multiple playlists on your iPod shuffle. iPod shuffle can speak 14 languages including English, Czech, Dutch, French, German, Greek, Italian, Japanese, Mandarin Chinese, Polish, Portuguese, Spanish, Swedish and Turkish.

The new iPod shuffle comes in silver or black and features a sleek and ultra-wearable design with a built-in stainless steel clip. iPod shuffle is the smallest music player in the world and is incredibly easy to clip to almost anything and take with you everywhere you go. iPod shuffle features up to 10 hours of battery life.*

Pricing & Availability

The third generation 4GB iPod shuffle is now shipping and comes in silver or black for a suggested price of $79 (US) through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. iPod shuffle comes with the Apple Earphones with Remote and the iPod shuffle USB cable. iPod shuffle requires a Mac® with a USB 2.0 port, Mac OS® X v10.4.11 or later and iTunes® 8.1 or later; or a Windows PC with a USB 2.0 port and Windows Vista, Windows XP Home or Professional (Service Pack 3) or later and iTunes 8.1.

*Battery life and number of charge cycles vary by use and settings. Seewww.apple.com/batteries for more information. Song capacity is based on four minutes per song and 128-Kbps AAC encoding; in 256-Kbps AAC format, song capacity is up to 500 songs; actual capacity varies by encoding method and bit rate.

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